We turned the handshake deal
into a system.
Just a fresh take on something businesses have done for hundreds of years.
Where we started.
We started our careers in marketing and spent 5+ years building up B2B businesses, eventually becoming the automation experts and the "skunkworks" inside many different companies, developing advanced systems quickly and quietly.
What we noticed.
Along the way, we realized a huge share of the work we were doing came back to one thing: building partnerships with other companies. It was something almost every business could benefit from, a dedicated lead channel of its own. And the companies who pulled it off tended to dominate their markets.
Why partnerships win.
Unlike ad spend or affiliates, which evaporate the moment someone outspends you, a partner channel is hard to uproot. It isn't about how much you can spend. It's about how effective your communication is, what incentive keeps partners referring, and how well you build the relationship. To take that from someone, you'd have to rebuild it brick by brick. It's a long-term strategy that dominates, and it works for companies large and small, on both sides of the deal.
What we do.
We take the traditional handshake deal and systematize it. The things that take a company years to build — the communication, the automation, the relationship-building, the outreach, the tracking — are all condensed into a process, designed by people who've done it before. It can work with almost any company. We just know the secrets that make it work.